SIS Partners with 888Africa to Enhance Live Betting Services Across Africa
The world of sports betting has experienced remarkable growth and diversification in recent years, particularly as technology continues to evolve. Among the key players in this dynamic landscape is SIS (Sports Information Services), renowned as a leading multicontent supplier of 24/7 live betting services. In an exciting development, SIS has forged a strategic partnership with 888Africa, expanding its reach and enhancing the betting experience for customers across the African continent.
A Game-Changing Collaboration
The collaboration between SIS and 888Africa represents a significant step forward for both companies. By integrating SIS’s extensive suite of over 200,000 live draws into 888Africa’s platform, operators will enjoy access to a robust portfolio that includes some of the most popular offerings in the industry, such as the original 49s live draw, 39s, and Fast 15s. The integration has been skillfully executed through a specialized region-specific iframe developed in conjunction with Bitville Gaming, ensuring seamless functionality and user experience.
Enhancing Player Experience
One of the standout features of this partnership is the commitment to provide an engaging and attractive front-end display for players. The user interface has been meticulously designed to maximize player interaction and retention, with clean aesthetics and intuitive navigation. This enhancement not only improves the overall betting experience but is also strategically aimed at capturing the growing appetite for live numbers draws that has surged across Africa.
The Legacy of 49s and High-Frequency Betting
SIS brings a wealth of experience to the table, having operated for over 27 years in the betting industry. The 49s live draw, recognized as the original in this category, serves as a pillar of credibility and integrity in fixed-odds numbers betting. This long-standing tradition is further complemented by the introduction of the 39s and Fast 15s games, which offer high-frequency betting opportunities by presenting events every three minutes. Such frequent betting events are appealing to operators, as they maintain healthy margins while keeping players engaged and entertained.
Expanding Reach in African Markets
888Africa, established in 2022, licenses 888 Holdings’ renowned betting and gaming brands throughout Africa’s regulated online markets. Currently operational in countries such as Kenya, Tanzania, Mozambique, and Zambia via the 888bet platform, 888Africa is dedicated to tailoring its offerings to meet the preferences of local audiences. The partnership with SIS brings live draw offerings that cater to this growing market segment, providing unique products and features designed to attract and retain customers.
Expert Insights
Joe Andrews, head of sales Africa at SIS, highlighted the partnership’s potential, stating, “The appetite for live numbers draws in Africa has grown rapidly, and partnering with 888Africa will significantly increase our product visibility.” This collaboration is expected to benefit from the extensive reach that Bitville Gaming provides in the region, ensuring that operators have access to the widest range of content available.
Meanwhile, Ian Marmion, chief operating officer at 888Africa, emphasized the importance of expanding their offerings. He noted that adding SIS’s live numbers draws would significantly enhance customer engagement, stating, “The content is a proven performer across Africa, and I am sure our audiences will welcome this enhancement to our offering.”
Additionally, Andrew von Hoesslin, chief executive at Bitville Gaming, expressed confidence in the partnership, asserting that their agreement with SIS aimed to broaden the operator network, providing more wagering opportunities for players. He anticipates that 888Africa’s customers will embrace the influx of new betting options.
Conclusion
The partnership between SIS and 888Africa marks an exciting chapter in the evolution of live betting services in Africa. By combining SIS’s extensive live draw offerings with 888Africa’s innovative platform, players can expect a richer, more engaging betting experience. As the demand for live betting continues to rise across the continent, this collaboration is well-positioned to meet and exceed the expectations of operators and players alike, paving the way for future growth in the African betting market.
