The Rise of Online Gambling in the Netherlands: A Look at Kansino and Play North®

In a significant legislative move, the Netherlands legalized online gambling in 2021, transforming the landscape of iGaming in the country. Among the companies seizing this opportunity was Play North®, a firm headquartered in Malta that quickly established itself as a leading player in the Dutch online casino market. Its flagship brand, Kansino, has swiftly garnered attention and acclaim, positioning itself as a trustworthy and engaging platform for Dutch players. But how did Play North® achieve such remarkable growth in such a short time? In this article, we’ll explore the factors behind Kansino’s success and the overarching ethos of its parent company, Play North®.

Legalization of Online Gambling in the Netherlands

Prior to 2021, Dutch players often resorted to using VPNs to access online casinos based in other countries, navigating a gray area of online betting. However, this all changed with the introduction of the Remote Betting and Gambling Act, which sought to regulate online gambling and provide a safe environment for players. Through the act, the government aimed to protect consumers while ensuring that the gambling market was fairly regulated.

The timing of this legislative change was crucial, as the Dutch populace has long shown a strong interest in gaming, making the Netherlands a ripe market for online gambling companies like Play North® to target.

The History of Play North®

Founded in 2018, Play North® emerged as a newcomer in the iGaming sector, yet it quickly distinguished itself through a strategic focus on compliance and player safety. Starting from humble beginnings in Estonia, the company has expanded its influence across multiple regulated markets, always on the lookout for opportunities in emerging territories.

The Netherlands, with its recent legalization of online gambling, stood out as a particularly attractive target. Following the government’s 2020 announcement regarding the impending legislative shift, Play North® wasted no time in preparing to introduce its solutions to Dutch players.

What Does Play North® Stand For?

At the heart of Play North®’s philosophy is a commitment to compliance and responsible gaming. This core identity not only drives the company’s operational framework but also underpins the growth and popularity of Kansino. Play North® aims to cultivate trust with its players by ensuring that their experience is anchored in fairness and safety.

This transparent approach is reflected throughout Kansino’s platform. Here’s how these principles manifest in practice:

Focus on Responsible Gambling

Kansino has enacted rigorous measures to promote responsible gambling, demonstrating an earnest commitment to player safety:

• Strict Regulations: The site is designed with built-in safety measures, including age restrictions and limits on gambling hours for players under 23 years old. Additionally, player registrations are cross-checked with the CRUKS register to identify gambling addiction risks.

• 24/7 Customer Service: By providing around-the-clock support, Kansino can proactively address any signs of problematic gambling behavior, reinforcing its commitment to player well-being.

Secure Payment Methods

To foster a safe environment for transactions, Kansino utilizes iDeal, a widely embraced payment method in the Netherlands. This familiar and secure option offers Dutch players peace of mind when depositing funds, aligning with Play North®’s ethos of creating a trustworthy gaming space.

No Bonuses or Promotional Offers

Unlike many competitors, Kansino does not offer bonuses or promotions to attract new players. Instead, the platform emphasizes the quality of its games, ensuring high return-to-player (RTP) percentages where applicable. This approach fosters a gaming environment that prioritizes fairness and integrity, distinguishing Kansino from more traditional online casinos.

Kansino’s Game Offerings and Live Casino Experience

Kansino boasts a vibrant platform packed with a diverse selection of engaging games. It caters to the Dutch love for gokkasten (slots), featuring an extensive library that ranges from classic themes to innovative designs inspired by popular culture and mythology.

Moreover, the introduction of a live casino component adds another layer of appeal for Dutch players. With games streamed live from professional studios and offering Dutch-speaking dealers, Kansino enhances player engagement and replicates the authentic casino experience.

This commitment to innovation reflects Play North®’s objective to provide a high-quality gaming experience that meets the demands of its audience while fostering a dedicated player community.

Conclusion

In just a few short years, Play North® has successfully positioned itself at the forefront of the Dutch online gambling market through its brand Kansino. By prioritizing responsible gambling, player safety, and a commitment to quality without relying on bonuses, Play North® has managed to build a reputation of trust and reliability in a newly regulated market. As they continue to evolve and expand their offerings, it will be fascinating to see how Kansino shapes the future of online gaming in the Netherlands.

Disclaimer: Players must be 18 years or older to engage in any gambling activities. Anyone requiring assistance with gambling-related issues is encouraged to seek help. Remember, gambling comes with risks, and players engage at their own discretion.