BETER and Playtech Forge Partnership to Enhance Esports Betting Experience
In a significant development in the realm of online wagering, BETER—an innovative supplier of advanced betting content and data spanning both esports and traditional sports—has announced a strategic partnership with Playtech, a global leader in gambling technology. This collaboration is set to revolutionize esports betting by integrating BETER’s extensive esports portfolio into Playtech’s established platform, thereby boosting the offerings available to operator partners.
The Power of Collaboration
The partnership between BETER and Playtech signifies a mutual commitment to enhancing the esports betting sector, which has seen unprecedented growth in recent years. With BETER’s pioneering ESportsBattle solution at the forefront, Playtech’s clients will now have access to a staggering array of esports events—over 35,000 each month—each featuring up to 50 dynamic betting markets. This ensures that operators can cater to diverse player preferences, capitalizing on the fast-paced and engaging nature of esports betting.
ESportsBattle: A Game Changer in Esports Wagering
One of the standout features of this partnership is BETER’s ESportsBattle solution. Renowned for providing continuous betting opportunities, ESportsBattle operates around the clock, accommodating the 24/7 nature of esports. With an average margin of 7.5%, this offering effectively addresses the increasing demand for esports wagering. Players can expect an exhilarating betting experience with a wide range of events available at their fingertips, making every hour an opportunity for engagement and excitement.
Meeting the Evolving Demands of iGaming
The collaboration between BETER and Playtech underscores both companies’ dedication to meeting the evolving preferences within the iGaming industry. The rapid rise of esports has created an urgent need for innovative, data-driven content tailored specifically for a dynamic audience eager for engaging experiences. By working together, BETER and Playtech aim to set new benchmarks for what operators can offer to their players in this thriving vertical.
Insights from BETER Leadership
Gal Ehrlich, Chief Executive Officer of BETER, emphasized the significance of this partnership, stating, “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.” Ehrlich believes that BETER’s distinctive offerings provide an industry standard that sets it apart, with particularly high demand for esports tournaments like ESportsBattle.
Complementing this sentiment, Chuck Robinson, Chief Revenue Officer at BETER, highlighted the crucial nature of delivering an engaging esports betting experience. He noted that as the esports vertical continues to grow, the partnership allows operators to unlock its full potential, ensuring that they can offer captivating experiences to their players.
Playtech’s Perspective on the Partnership
From Playtech’s vantage point, the collaboration signifies a robust addition to its sportsbook offerings. Yori Arami, VP of Sports Commercial at Playtech, remarked, “BETER has emerged as one of the leading providers for esports betting content, and we are pleased to be able to offer our partners its well-recognized ESportsBattle tournaments.” He further acknowledged the significance of esports as an independent vertical and the increasing operator demand for enhanced content and experiences to maximize customer engagement.
Looking Ahead
As both companies move forward, they are poised to capitalize on the potential of the esports betting market, which has captivated millions globally. The partnership is expected to strengthen over the coming months, with both parties dedicated to refining and expanding the betting experiences available to players, ultimately elevating the standard of what can be achieved in the industry.
With BETER’s innovative offerings now integrated into Playtech’s expansive platform, the future looks promising for operators and players alike, heralding a new era of engaging and immersive esports betting opportunities. As the esports vertical continues to flourish, this partnership may very well be a catalyst for even greater innovations in the iGaming landscape.
